10 Proven Strategies for Increasing Student Enrollment

The stakes are high—enrollment figures directly impact institutional funding, staffing decisions, and long-term stability. Schools that continue to rely solely on outdated recruitment tactics find themselves struggling against competitors who have embraced modern, multi-channel approaches to student acquisition and retention.

‍

10 Effective Enrollment Growth Strategies

1. Personalize the Prospective Student Journey

Today's students and families expect personalized experiences throughout their educational decision-making process. Generic communications and one-size-fits-all approaches no longer resonate with prospective students who have grown accustomed to customized digital experiences.

Effective personalization requires blending human connection with technological support:

• Implement a CRM system specifically designed for education to track interactions and tailor communications based on prospect interests, demographics, and engagement history
• Deploy AI-powered assistants to answer common questions about admissions, academics, and financial aid, providing immediate responses to prospective families
• Create dedicated prospective student portals offering personalized resources, program guides, and campus tour information based on expressed interests
• Develop segmented communication flows that address the specific concerns of different student populations (first-generation, transfer, international, etc.)

2. Master Digital Presence with SEO and Google Business

In an era where the student journey typically begins with an online search, being found online is critical for enrollment success. Educational institutions must optimize their digital presence to ensure visibility when prospective students and families are searching for options.

Search Engine Optimization (SEO) Essentials:

• Conduct keyword research to identify terms prospective families use (e.g., "best high school in [City]" or "[Subject] degree programs")
• Optimize website content, meta descriptions, and headers with these keywords
• Create content that answers common questions from prospective students
• Ensure your website is mobile-friendly and loads quickly
• Build quality backlinks from reputable educational resources and community partners

Google Business Profile Optimization:

• Claim and verify your Google Business Profile
• Complete all information fields, including hours, contact information, and services
• Add high-quality photos of your campus, classrooms, and student activities
• Encourage satisfied parents and students to leave positive reviews
• Post regular updates about events, achievements, and enrollment deadlines

A strong digital presence ensures your institution appears when families are actively searching for educational options, placing you at the beginning of their consideration journey. Implementing effective SEO strategies can significantly improve your visibility and drive more qualified prospects to your website.

3. Leverage SMS and Multi-Channel Communication

Email open rates in education average around 25%, while SMS messages achieve open rates of 98% with 90% being read within three minutes. This stark difference highlights the importance of incorporating text messaging into your enrollment communication strategy.

Effective SMS Implementation:

• Send timely reminders about application deadlines, upcoming tours, and required documents
• Create opt-in opportunities at every touchpoint (website forms, campus visits, information sessions)
• Keep messages concise, personalized, and action-oriented
• Include direct links to relevant resources or registration pages
• Respect frequency preferences and provide easy opt-out options

Coordinated Multi-Channel Strategy:

• Manage communications across email, SMS, social media, and direct mail through a centralized CRM
• Maintain consistent messaging while adapting content to each channel's strengths
• Track engagement across channels to identify preferred communication methods
• Create logical communication sequences that guide prospects through the enrollment funnel
• Avoid overwhelming prospects with too many messages in a short timeframe

By implementing a coordinated multi-channel approach, institutions can meet prospective students where they are, increasing engagement and response rates throughout the enrollment process. This strategy is particularly effective for reaching today's digitally-native students who expect seamless communication across platforms.

4. Develop a Compelling Content and Storytelling Strategy

Modern enrollment marketing requires moving beyond promotional language to authentic storytelling that resonates with prospective students and families. Compelling content builds emotional connections and helps families envision themselves as part of your educational community.

Content Strategy Components:

• Student and alumni testimonials that highlight diverse experiences and outcomes
• Teacher and faculty spotlights showcasing expertise and teaching philosophy
• Principal's or dean's blog building trust and authority through thought leadership
• Day-in-the-life content giving authentic glimpses into the student experience
• Parent perspectives addressing common concerns from those who've already chosen your institution

Lead Generation Content:

• Create downloadable resources like "Parent's Checklist for School Selection" or "Transfer Student Guide"
• Develop interactive tools such as program finders or cost calculators
• Host webinars on topics of interest (financial aid, college preparation, career outcomes)
• Produce virtual information sessions that can be accessed on-demand

Effective storytelling humanizes your institution and differentiates it from competitors who rely on generic marketing language. By focusing on authentic narratives and valuable resources, you can attract and engage prospective families while building trust throughout the enrollment process.

5. Implement a Robust Social Media and Video Marketing Plan

Social media platforms have become essential channels for connecting with prospective students and families. Video content, in particular, dominates internet traffic and engagement metrics, making it a critical component of modern enrollment marketing strategies.

Platform-Specific Strategies:

• Instagram: Share visually appealing campus photos, student spotlights, and short-form videos
• TikTok: Create authentic, trend-aware content showcasing student life and institutional culture
• Facebook: Target parents with detailed information, virtual events, and community engagement
• LinkedIn: Connect with adult learners, graduate students, and corporate partners
• YouTube: Host longer-form content including virtual tours, information sessions, and student stories

Video Content Priorities:

• Virtual campus tours allowing remote exploration of facilities and spaces
• Day-in-the-life student videos providing authentic glimpses into the student experience
• Live Q&A sessions with admissions staff, faculty, and current students
• Academic program overviews highlighting distinctive offerings and outcomes
• Student success stories demonstrating the impact of your educational experience

Targeted Advertising:

• Develop demographic, interest, and behavior-based audience segments
• Create lookalike audiences based on your current student population
• Implement geographic targeting to reach families in your service area
• Retarget website visitors with relevant follow-up content
• Test different creative approaches and messaging to optimize performance

By developing a strategic approach to social media platforms and video content, institutions can effectively showcase their unique value proposition and connect with prospective students where they already spend significant time. This approach is particularly effective for reaching Generation Z students who rely heavily on these platforms for information gathering and decision-making.

6. Create "Try Before You Buy" and Immersive Visit Experiences

Nothing converts interest into enrollment more effectively than giving prospective students and families an opportunity to experience your institution firsthand. Whether in-person or virtual, these immersive experiences help families envision themselves as part of your educational community.

In-Person Experience Optimization:

• Standardize campus tours to consistently highlight key benefits and unique features
• Offer shadow days allowing prospective students to experience classes and activities
• Host themed open houses focusing on specific programs, activities, or student interests
• Create parent-specific programming addressing common questions and concerns
• Involve current students and parents as authentic ambassadors during visit events

Virtual Alternatives:

• Develop high-quality virtual tours with interactive elements and 360-degree views
• Create live virtual open houses with interactive Q&A opportunities
• Offer virtual classroom observations showcasing teaching methods and student engagement
• Host online student panels where prospects can hear directly from current students
• Provide one-on-one virtual meetings with admissions staff, faculty, or student ambassadors

Follow-Up Process:

• Implement immediate, personalized follow-up after every visit experience
• Provide additional resources based on specific interests expressed during the visit
• Create clear next steps and calls to action to maintain momentum
• Segment follow-up communications based on visit type and engagement level
• Track visit-to-application conversion rates to optimize the experience

By creating memorable, informative visit experiences and following up effectively, institutions can significantly increase their conversion rates from interested prospects to enrolled students. These experiences provide tangible proof of your value proposition that marketing materials alone cannot convey.

7. Actively Build and Manage Your Online Reputation

Today's families rely heavily on online reviews and ratings when making educational decisions. A proactive approach to reputation management ensures that your institution's online presence accurately reflects your strengths and values.

Review Generation Strategies:

• Create a systematic process for soliciting reviews from satisfied parents and students
• Time review requests to coincide with positive moments in the student journey
• Make it easy to leave reviews by providing direct links to key platforms
• Consider incentivizing reviews through recognition or small tokens of appreciation
• Target platforms most relevant to your audience (GreatSchools, Niche, Google, Facebook)

Review Management Best Practices:

• Monitor reviews across all platforms using reputation management tools
• Respond promptly and professionally to all reviews, both positive and negative
• Address negative feedback constructively, demonstrating your commitment to improvement
• Take serious complaints offline while showing public accountability
• Use review themes to identify institutional strengths and areas for improvement

Reputation Building Beyond Reviews:

• Share positive media coverage and awards on your website and social channels
• Highlight faculty and student achievements that reinforce your value proposition
• Publish transparent outcomes data that demonstrates your effectiveness
• Feature testimonials from diverse stakeholders throughout your marketing materials
• Create and promote hashtags that encourage positive sharing about your institution

A strong online reputation serves as social proof for prospective families and can significantly influence their decision-making process. By actively managing this aspect of your digital presence, you can ensure that your institution's strengths are prominently featured in the places where families research their options.

8. Foster Diversity, Equity, and Inclusion (DEI)

A genuine commitment to diversity, equity, and inclusion is not only an ethical imperative but also a significant enrollment driver. Today's students and families increasingly seek educational environments where all students feel welcomed, valued, and supported.

Showcasing DEI Commitment:

• Feature diverse student, faculty, and staff representation in marketing materials
• Highlight specific programs, initiatives, and resources supporting diverse populations
• Share success stories from students of various backgrounds and identities
• Publish transparent data on diversity metrics and improvement goals
• Ensure website content is accessible and available in multiple languages when relevant

Targeted Outreach Strategies:

• Develop specific recruitment initiatives for underrepresented student populations
• Partner with community organizations serving diverse populations
• Create scholarship and financial aid programs supporting diversity goals
• Host specialized visit events for specific demographic groups
• Train admissions staff on cultural competency and inclusive recruitment practices

Creating an Inclusive Environment:

• Evaluate campus policies and practices through an equity lens
• Provide ongoing DEI training for all faculty and staff
• Establish affinity groups and support services for diverse student populations
• Create physical spaces that are accessible and welcoming to all
• Incorporate diverse perspectives and voices throughout the curriculum

Institutions that authentically embrace diversity, equity, and inclusion not only attract a broader range of students but also create educational environments where all students can thrive. This commitment should be woven throughout all aspects of the institution rather than treated as a separate initiative.

9. Cultivate Strategic Local Partnerships

Strategic partnerships with local businesses, community organizations, and nonprofits can significantly enhance your institution's visibility, reputation, and enrollment appeal. These relationships create mutual value while positioning your school as an integral part of the community.

Partnership Types to Consider:

• Business partnerships providing internship and career opportunities for students
• Nonprofit collaborations creating service-learning and volunteer experiences
• Arts organizations enhancing cultural programming and creative opportunities
• Healthcare providers supporting student wellness initiatives
• Technology companies providing resources and expertise for STEM programs

Partnership Development Strategies:

• Identify organizations aligned with your institutional mission and values
• Create clear value propositions for potential partners
• Designate specific staff responsible for partnership development and maintenance
• Start with small collaborations that can grow over time
• Formalize relationships with clear agreements and expectations

Leveraging Partnerships for Enrollment:

• Feature partner organizations in marketing materials and campus visits
• Create exclusive scholarship or admission pathways for partner employees' children
• Host joint events that bring prospective families to campus
• Develop dual enrollment or certification programs with business partners
• Share partner success stories demonstrating the impact of collaboration

Strategic partnerships extend your institution's reach and resources while creating distinctive opportunities that can differentiate you from competitors. These relationships also demonstrate your commitment to preparing students for future success through real-world connections and experiences.

10. Invest in a Dedicated School CRM System

A Customer Relationship Management (CRM) system designed specifically for education serves as the operational backbone for effective enrollment management. This technology enables personalized, data-driven recruitment at scale while providing valuable analytics for continuous improvement.

Key CRM Functionalities:

• Lead capture from website forms, events, and third-party sources
• Automated communication workflows triggered by prospect actions and timeline
• Applicant tracking throughout the entire enrollment journey
• Event management for campus visits and recruitment activities
• Reporting and analytics to measure effectiveness and guide strategy

Implementation Best Practices:

• Select a CRM designed specifically for educational institutions
• Ensure integration with existing systems (SIS, LMS, etc.)
• Invest in thorough staff training and change management
• Start with core functionalities before adding complexity
• Establish clear data standards and maintenance protocols

For institutions seeking to optimize their enrollment operations, AI-powered transcript processing and transfer credit evaluation can be critical complements to CRM functionality. EdVisorly's EddyAI™ integrates with existing CRM and Student Information Systems (including Slate, Salesforce, Banner, and PeopleSoft) to automate transcript processing across all student populations. With a 567% increase in processing productivity and 99.3% accuracy rate, AI automation frees admissions staff from manual data entry, allowing them to focus on high-impact activities like student engagement and holistic review.

By implementing a comprehensive CRM strategy enhanced with AI capabilities, institutions can create more efficient, personalized enrollment experiences while gathering valuable data to continuously refine their approach. This technological foundation makes many of the other strategies in this guide more scalable and effective.

‍

Ready to Transform Your Enrollment Operations?

Educational institutions face unprecedented challenges in today's competitive landscape. If your admissions team is overwhelmed with manual transcript processing and struggling to focus on meaningful student engagement, EdVisorly offers a comprehensive solution.

Our AI-powered enrollment technology combines industry-leading transcript processing (with 99.3% accuracy) and automated credit evaluation with powerful student recruitment tools. EdVisorly empowers your team to process transcripts 567% more efficiently while expanding your recruitment reach to connect with qualified transfer students.

Discover how leading institutions are using EdVisorly's solutions to streamline enrollment operations, improve student experiences, and achieve record-breaking enrollment numbers. Schedule a demo today to see how we can help you implement the strategies for increasing student enrollment outlined in this article.

‍

Frequently asked questions

How can we increase the number of students?

To boost enrollment, higher education institutions must diversify their recruitment efforts beyond traditional high school pipelines. Targeting transfer students from community colleges represents a significant opportunity—these students are often overlooked despite being highly motivated degree-seekers. Strengthen your admissions process by making it user-friendly and reducing friction in the application process. Expand geographic reach through digital marketing efforts and virtual events that connect with potential students nationwide. Platforms like EdVisorly help institutions tap into new student populations by providing access to qualified transfer prospects—97.2% of student inquiries through EdVisorlyRecruit™ are new and unique, helping schools reach students they wouldn't find through traditional channels.

What is an enrollment strategy?

An enrollment strategy is a comprehensive plan that higher education institutions use to attract, admit, and enroll new students. Effective enrollment strategies encompass the entire student journey—from initial awareness through application process completion and enrollment deposit. Key components include identifying target student populations, crafting compelling messaging about campus life and academic programs, streamlining the admissions process, and providing robust student support throughout. The best strategies are data-driven, using real-time insights to adjust recruitment efforts based on what's working. Key takeaways: successful enrollment strategies align marketing efforts with institutional strengths and address the specific needs of potential students, including often-underserved populations like transfer students.

How to deal with declining enrollment?

Addressing declining college enrollment requires higher ed institutions to analyze enrollment trends and adapt quickly. First, identify where attrition is occurring—are you losing potential students during the admissions process, or are enrolled students not persisting? Diversify your student pipeline by strengthening relationships with community colleges and investing in transfer recruitment efforts. Streamline your application process to be more user-friendly, reducing barriers that cause students to abandon applications. Implement technology that provides real-time data on prospect engagement so you can intervene before losing interested students. EdVisorly helps institutions combat enrollment declines by expanding transfer student recruitment reach and using AI to accelerate the admissions process—freeing staff to focus on high-impact student support and relationship-building.

How to attract the attention of students?

Attracting potential students in today's competitive higher education landscape requires meeting them where they are. Digital-first marketing efforts—including social media, targeted ads, and mobile-friendly content—are essential for reaching new students who research colleges primarily on their phones. Showcase authentic campus life through student testimonials and virtual experiences. Simplify your application process to be user-friendly and accessible. For transfer students specifically, address their unique concerns: credit transferability, time-to-degree, and student support services. Platforms like EdVisorly help higher education institutions attract transfer students through a mobile-first app that lets potential students discover universities, explore transfer requirements, and connect directly with admissions teams—creating real-time engagement that traditional recruitment efforts can't match.

‍